Who Says Print Media is Dead?

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How many times have you heard that expression? How many times have you agreed with it?

Growing up, the Sunday newspaper was a staple of family life. We talked about the Sunday comics the next day at school, or about upcoming movies advertised on back pages of the entertainment section.

There were also magazines we collected, each one of us whichever happened to pique our interest at the time. From cars to dinosaurs, and everything in between, there was always a publication to keep you up to date on your hobbies.

Today, there are copies of local newspapers stacked by the library doors of college campuses, or at local news stands in cities like New York. Someone from Time magazine keeps calling my parents, asking them to buy a one-year subscription for a hundred bucks, then for fifty, and down to twenty right now. My sixty-five year old dad says he prefers his iPad.

In a previous post, we discussed the importance of industries adapting to a changing world, and how those that failed to do so risked becoming obsolete. In a way, print media has found itself unwilling or unable to adapt, and only recently (compared to other industries) began to explore the true potential of mobile platforms. By now, it seems impossible for a newspaper or magazine to compete with a digital alternative, or to remain relevant by working in unison with an online or mobile platform.

Print media is not dead. It is being reborn out of the digital world, and we can’t wait to see how it continues to evolve, and the role we will play in this evolution!

Mussa Mobile app test on the logo of our business cards

What if we could change this? What if we could integrate the physical and digital worlds? What if we could have your business card, or magazine ad, or newspaper article, or any other form of printed media act as the gateway between these two worlds?

That is how we envision the future of print media, and why we disagree with the idea that it is dying. We see it becoming part of the virtual world through the integration of AR components into billboards, bus stop signs, magazine articles, brochures and promotional pamphlets, or any other advertising platform you can think of.

We did an experiment with our own business card, and turned our company logo into an AR marker, which links to a simple animation when visualized through our mobile app. The result is a simple gesture that turns a flat surface into a visual experience, and that works on any surface where a potential client may see the Mussa logo.

Print media is not dead. It is being reborn out of the digital world, and we can’t wait to see how it continues to evolve, and the role we will play in this evolution!